Before We Build Anything

Hi, I'm Christina — I want to build something that actually serves you.

I'm the founder of Spark of Clarity, a marketing strategy and customer experience consultancy for small business owners and nonprofit leaders. Running a business today is more challenging than ever — growth brings new complexity, marketing feels scattered, priorities compete for attention, and it's harder to know what will make the biggest impact.

I'm conducting research to better understand the real challenges business owners face, how they make marketing decisions, and what kind of strategic support creates the most value.

This one's specifically for founders and small business owners — if that's you, I'd love to hear how things really look from where you sit.

✨ As a Token of Appreciation

My primary goal is to listen and build something genuinely valuable for our local business community. As thanks for your time, you'll get:

The option to schedule a complimentary 30‑minute Discovery Conversation
An invitation to be featured (free) in our Local Business Spotlight

⏱ Estimated time: 10 minutes

Thank you for helping shape something purposeful.

— Christina Gentry, Founder, Spark of Clarity

We use your responses to follow up with you personally and, if you'd like, to explore working together. We never sell your information. Read our Privacy Policy.

Section One

Tell me about your business

Your name *

Organization name *

How long have you been in business? * (years)

Email *

Phone (optional)

Website (optional)

Please complete all required fields before continuing.

Section One, cont.

Which best describes your organization?

Section One, cont.

A quick business snapshot

A few fast facts that help me understand the context behind your answers.

Who handles marketing at your company?

Roughly what's your annual revenue (or operating budget, if you're a nonprofit)?

Under $100K — early stage, still finding our footing. $100K–$250K — gaining traction, but marketing is a mess. $250K–$500K — established, the stakes are higher now. $500K–$1M — things are working, I want to keep it that way. $1M+ — we've outgrown a lot of our early systems. Prefer not to answer

How big is your team right now, including you?

Section One, cont.

How does your business feel today?

Pick the statement that best reflects your business right now — there's no wrong answer.

"We are purely word‑of‑mouth right now." — We don't have a formal system yet and we are still figuring out exactly who our perfect customer is. "We have tools, but everything feels disconnected." — We are trying different things, but using too many messy apps and confusing data is slowing us down. "We are spending money and effort, but seeing zero results." — We are posting regularly or paying for ads, but the phone just isn't ringing. "We are stable, but we want to work smarter." — Things are going well, but we want to make our systems more efficient and find new paths to grow. Other

Section Two

What brings you the most new customers right now?

This helps me understand where you're putting your time and money — mark whether you're currently using each activity below.

Marketing Activity

Currently
Using?

Website

Paid Advertising (Google, Meta, etc.)

Blog Posts & Getting Found on Google

Email Marketing

Social Media (the free posts)

Events / Sponsorships

Outside Marketing Help

How do you feel about the numbers that matter most?

Too Small to Track — We aren't doing enough marketing yet for tracking numbers to be a priority right now. The Scattered Puzzle — My information is trapped in too many different apps. I don't have one clean dashboard to see what's actually working. The Guessing Game — I look at some numbers, but I'm not sure if they're the right ones. Data with No Direction — I keep track of my numbers regularly, but they don't actually help me figure out my next business move. The Optimized approach — I know exactly what to measure and I use those insights to guide my decisions.

One More Thing

If you could get rid of ONE headache in the next 90 days…

What would it be?

Now flip it — what does success look like 12 months from now?

Section Three

Working with outside partners

Have you worked with a consultant, agency, coach, or strategist before?

Never Yes, currently Yes, previously

Section Three, cont.

When choosing outside help for your business, what matters most to you? Select your TOP THREE.

Click your TOP THREE, in order of importance. Click again to remove a pick.

0 of 3 ranked

–

Trust & transparency

–

Honest, clear communication

–

Truly understanding my specific business & industry

–

A proven track record or real results

–

A clear, customized strategy

–

Practical, hands‑on execution (doing the work for me)

–

Teaching and educating me along the way

–

Keeping me accountable to my goals

–

Flexibility as things change

–

Building a long‑term partnership

–

Other

Section Four, cont.

What's pushing you to look for outside help right now?

Select all that apply.

Growth has hit a wall Marketing feels completely overwhelming We lack the right expertise internally We are growing too fast and things are breaking We need a fresh, outside perspective Priorities change weekly and we lose momentum Other

Imagine you found a consultant you completely trusted to handle this roadmap. What level of monthly investment feels realistic for your business right now?

Under $500 / month — I'm looking for self‑paced templates, tools, and guides to do it myself. $500 – $1,500 / month — I'm looking for a collaborative expert to guide me and build a plan with me. $1,500 – $3,500 / month — I want an expert to step in, run the strategy, and take it completely off my plate. $3,500+ / month — I need a deeply integrated, long‑term strategic partner embedded in my business. I'm honestly not sure — It depends entirely on the project scope and the value delivered.

Sales Clarity

What's held you back from hiring outside marketing help before?

This helps me understand what gets in the way before someone decides to invest.

Select your top 2 — 0 selected

Cost feels too high for the value — I'm not convinced it would be worth the price. A bad past experience — A consultant or agency didn't deliver what they promised before. Not sure who to trust — It's hard to tell who's actually good versus who's good at marketing themselves. We can probably figure it out ourselves — It feels like something we should be able to handle in-house. No time or bandwidth to manage it — Even hiring help feels like one more thing to run. Not sure it would actually pay off — I can't picture the ROI clearly enough to commit. Other

Something went wrong submitting your answers. Please try again.

You're helping build something bigger.

Thank you for taking the time to share your experience. Your feedback isn't disappearing into a spreadsheet — I'm personally reviewing every response to shape SOC's future services, resources, and partnerships. Whether we ever work together or not, I hope this is the start of a meaningful connection.

Changed your mind? Email christina@sparkofclarity.com anytime to update or delete your information.

Free Call

Schedule a complimentary Discovery Conversation

A no‑pressure, 30‑minute conversation focused entirely on your business — no pitch.

Book My Free Conversation →

Free Promotion

Be featured in our Local Business Spotlight

Free promotion on our website — we're highlighting purpose‑driven organizations in our community.

You're all set.

Thank you, friend — this means a lot. Christina will follow up personally on anything you opted into above.

Hi, I'm Christina — I want to build something that actually serves you.

✨ As a Token of Appreciation

Tell me about your business

Which best describes your organization?

A quick business snapshot

How does your business feel today?

What brings you the most new customers right now?

If you could get rid of ONE headache in the next 90 days…

Working with outside partners

When choosing outside help for your business, what matters most to you? Select your TOP THREE.

What's pushing you to look for outside help right now?

What's held you back from hiring outside marketing help before?

You're helping build something bigger.

Schedule a complimentary Discovery Conversation

Be featured in our Local Business Spotlight

Tell us your story

You're all set.