Before We Build Anything

Hi, I'm Christina — I want to build something that actually serves you.

Running a business today is more challenging than ever. Growth brings new complexity — marketing feels scattered, priorities compete for attention, and it's harder to know what will make the biggest impact.

Before I build out Spark of Clarity's services, I want to learn directly from local business owners and nonprofit leaders like you — what's actually holding you back, and what you really look for in a trusted partner. Your answers directly shape how SOC develops its services, resources, and pricing.

A Quick Promise

This is not a disguised sales pitch. My primary goal is to listen and build something genuinely valuable for our local business community. As thanks for your time, you'll get:

The option to schedule a complimentary 30-minute Discovery Conversation
An invitation to be featured (free) in our Local Business Spotlight
A chance to be selected for a Founding Cohort rate on a Clarity Sprint℠

⏱ Estimated time: 8–12 minutes

Thank you for helping shape something purposeful.

— Christina Gentry, Founder, Spark of Clarity

Section One

Tell me about your business

Your name

Organization name

Email

Phone (optional)

Website (optional)

Please fill in your name, organization, and email to continue.

Section One, cont.

A little more context

How long have you been operating?

Less than 3 years 3–7 years 8–15 years 15+ years

Section One, cont.

Where are you today?

Pick whichever feels most true right now — there's no wrong answer.

"We're building structure." — undefined ideal customer, inconsistent marketing, relying mostly on word-of-mouth. "We have traction, but it feels uneven." — steady leads but high leakage, unclear which channels convert. "We have systems, but lack execution clarity." — disjointed tools, abundant data, complexity slowing decisions.

In Your Own Words

What's actually frustrating you right now?

Before we get into checklists — if you could vent for a minute, no filter, what would you say? What's the part of running your business that wears on you most right now?

Section Two

Which statement feels most true right now?

"People aren't finding us." "My team and I are too stretched to implement anything else." "Things feel random and messy day to day." "We know we could grow if we just knew what to focus on first." "We've hit a plateau." "We're growing, but everything feels stretched thin." "We're preparing for something new." Other

Section Two, cont.

What currently feels like your biggest obstacle?

Select up to 3 — 0 selected

Section Two, cont.

How you track what's working

What do you currently track, if anything? (select all that apply)

Which best describes your relationship to that data?

It's too dispersed — no single source of truth I have metrics, but I'm not confident they're accurate We don't run enough marketing to really track anything We track it, but I question if we're tracking the right things We track it consistently, but the results aren't good

One More Thing

If you could solve ONE business challenge in the next 90 days...

What would it be?

Section Three

Working with outside partners

Have you worked with a consultant, agency, coach, or strategist before?

Never Yes, currently Yes, previously

Section Three, cont.

When choosing someone to help your business, what matters most?

Click your top 5, in order of importance. Click again to remove a pick.

0 of 5 ranked

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Understanding my business

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Trust

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Transparency

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Communication

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Industry knowledge

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Results

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Education

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Execution

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Strategy

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Accountability

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Flexibility

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Long-term partnership

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Practical solutions

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Other

Section Four

Investing in outside expertise

Which statement best reflects your approach?

We solve problems ourselves whenever possible. We invest when we believe the return is clear. We regularly use outside experts. We're exploring what makes sense.

If the right solution clearly addressed your biggest challenge, what investment would feel reasonable?

Section Five

Which type of support feels right for where you are now?

"Give me templates I can use myself." — I want tools, worksheets, and clear steps to work through this on my own. "Let's work on this together." — I want guidance and collaboration, but I'll be executing most of it myself. "Just tell me what to do and handle it." — I want someone to lead the strategy and execution while I focus on running my business. Not sure yet — I'm still figuring out what I need.

Section Five, cont.

Thinking about investment

This helps me understand what's realistic for your business stage.

If you chose DIY Templates, what would feel like fair value for a toolkit that saves you 10+ hours of work?

Under $50 $50-150 $150-300 Don't know — I'd need to see the value first

If you chose Collaborative or Full Service, what feels like a fair investment for strategic support?

Under $2,000 $2,000-5,000 $5,000-15,000 $15,000+

Validation Check

Quick ICP Check — Am I Describing Your World?

These are the two paths I'm considering. Which one feels like your business right now?

Path A: Health & Wellness Practices

This is exactly where I am — MedSpa, mental health, wellness clinic, $1M-$5M ARR. This isn't me — I'm not in health/wellness.

Path B: Founder-Led Service Businesses

This is me — service business under 3 years, DIY templates appeal to me. This isn't me — I'm either larger or need full-service.

Is there a third path I'm missing? (open text)

ICP Insight

What's your rejection tolerance for the two paths? (Tick a little box)

I need to know if someone might self-identify in the wrong bucket, so I can watch for that in the data.

Path A Health & Wellness — How likely would you be to say "No, I'm not Health & Wellness" even if you are one?

Very likely — I'm none of that Somewhat likely — but I'm not certain Unlikely — I probably see myself in Health & Wellness Not sure about this

Path B Founder-Led Services — How likely would you be to say "No, I'm not a service founder under 3 years" even if you are one?

Very likely — I'm not a Founder-Led Service business Somewhat likely — but I'm not certain Unlikely — I probably see myself in the Founder-Led Services model Not sure about this

Sales Clarity

A bit about investment...

I'm watching for questions that might indicate price objections before we even get to the fit check.

Which of these feels like your buying style?

Value-invested — I want to see clear ROI Price-sensitive — I need to stay under a hard budget Strategic spend — I view this as investment in growth Competitive research — I compare options closely

Let's Be Honest

If I built something TODAY that's valuable right now...

How much would you pay for it immediately (no future promise or commitment)?

You're helping build something bigger.

Thank you for taking the time to share your experience. Your feedback isn't disappearing into a spreadsheet — I'm personally reviewing every response to shape SOC's future services, resources, and partnerships. Whether we ever work together or not, I hope this is the start of a meaningful connection.

Schedule a complimentary Discovery Conversation?

A no-pressure, 30-minute conversation focused entirely on your business — no pitch.

Book My Free Conversation →

Founding Research Cohort — Limited

Want to be considered for a Clarity Sprint℠?

$497 $1,500 value

A focused, 30-day strategic engagement to uncover what's holding your business back and build a practical roadmap forward. This rate is reserved for businesses who help shape SOC through this survey — it isn't a standing price.

✓

Business Clarity Report — a clear picture of where things stand today

✓

Strategic Findings — your biggest opportunities and bottlenecks

✓

Priority Action Plan — ranked by effort and business value

✓

90-Day Roadmap — a practical plan for what to focus on next

Be featured in our Local Business Spotlight?

Free promotion on our website — we're highlighting purpose-driven organizations in our community.

You're all set.

Thank you, friend — this means a lot. Christina will follow up personally on anything you opted into above.