Before We Build Anything

Hi, I'm Christina — I want to build something that actually serves you.

I'm the founder of Spark of Clarity, a marketing strategy and customer experience consultancy for small business owners and nonprofit leaders. Running a business today is more challenging than ever — growth brings new complexity, marketing feels scattered, priorities compete for attention, and it's harder to know what will make the biggest impact.

I'm conducting research to better understand the real challenges business owners face, how they make marketing decisions, and what kind of strategic support creates the most value.

As a Token of Appreciation

My primary goal is to listen and build something genuinely valuable for our local business community. As thanks for your time, you'll get:

The option to schedule a complimentary 30‑minute Discovery Conversation
An invitation to be featured (free) in our Local Business Spotlight

⏱ Estimated time: 10 minutes

Thank you for helping shape something purposeful.

— Christina Gentry, Founder, Spark of Clarity

Section One

Tell me about your business

Your name *

Organization name *

How long have you been in business? * (years)

Email *

Phone (optional)

Website (optional)

Please complete all required fields before continuing.

Section One, cont.

Which best describes your organization?

Section One, cont.

A quick business snapshot

A few fast facts that help me understand the context behind your answers.

Who handles marketing at your company?

Roughly what's your annual revenue (or operating budget, if you're a nonprofit)?

Under $100K — early stage, still finding our footing. $100K–$250K — gaining traction, but marketing is a mess. $250K–$500K — established, the stakes are higher now. $500K–$1M — things are working, I want to keep it that way. $1M+ — we've outgrown a lot of our early systems. Prefer not to answer

Section One, cont.

How does your business feel today?

Pick the statement that best reflects your business right now — there's no wrong answer.

"We are purely word‑of‑mouth right now." — We don't have a formal system yet and we are still figuring out exactly who our perfect customer is. "We have tools, but everything feels disconnected." — We are trying different things, but using too many messy apps and confusing data is slowing us down. "We are spending money and effort, but seeing zero results." — We are posting regularly or paying for ads, but the phone just isn't ringing. "We are stable, but we want to work smarter." — Things are going well, but we want to make our systems more efficient and find new paths to grow. Other

Section Two

What brings you the most new customers right now?

This section helps me understand where you're putting your time and money right now, and what's actually working.

For each activity below, mark whether you're currently using it and whether you're keeping track of the results.

How do you feel about the numbers that matter most?

Too Small to Track — We aren't doing enough marketing yet for tracking numbers to be a priority right now. The Scattered Puzzle — My information is trapped in too many different apps. I don't have one clean dashboard to see what's actually working. The Guessing Game — I look at some numbers, but I'm not sure if they're the right ones. Data with No Direction — I keep track of my numbers regularly, but they don't actually help me figure out my next business move. The Optimized approach — I know exactly what to measure and I use those insights to guide my decisions.

One More Thing

If you could get rid of ONE headache in the next 90 days…

What would it be?

Section Three

Working with outside partners

Have you worked with a consultant, agency, coach, or strategist before?

Never Yes, currently Yes, previously

Section Three, cont.

When choosing outside help for your business, what matters most to you? Select your TOP THREE.

Click your TOP THREE, in order of importance. Click again to remove a pick.

0 of 3 ranked

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Trust & transparency

–

Honest, clear communication

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Truly understanding my specific business & industry

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A proven track record or real results

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A clear, customized strategy

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Practical, hands‑on execution (doing the work for me)

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Teaching and educating me along the way

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Keeping me accountable to my goals

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Flexibility as things change

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Building a long‑term partnership

–

Other

Section Four

Which type of support matches your energy level and schedule right now?

"Give me the blueprint to do it myself." — I want step‑by‑step templates and worksheets to fix this on my own time. "Let's team up and do it together." — I want expert guidance and collaborative meetings, but I will handle the actual execution. "Take it off my plate entirely." — I want a trusted expert to build the strategy and handle the execution so I can just run my business. Not sure yet — I'm still figuring out what I need.

Section Four, cont.

Which of these sounds like you?

What is pushing you to look for outside help right now? (Select all that apply)

Growth has hit a wall Marketing feels completely overwhelming We lack the right expertise internally We are growing too fast and things are breaking We need a fresh, outside perspective Priorities change weekly and we lose momentum Other

Imagine you found a consultant you completely trusted to handle this roadmap. What level of monthly investment feels realistic for your business right now?

Under $500 / month — I'm looking for self‑paced templates, tools, and guides to do it myself. $500 – $1,500 / month — I'm looking for a collaborative expert to guide me and build a plan with me. $1,500 – $3,500 / month — I want an expert to step in, run the strategy, and take it completely off my plate. $3,500+ / month — I need a deeply integrated, long‑term strategic partner embedded in my business. I'm honestly not sure — It depends entirely on the project scope and the value delivered.

Sales Clarity

What would give you the ultimate confidence to invest financially in outside support?

This helps me understand how you approach spending decisions.

Select your top 2 — 0 selected

Upfront pricing — I need to know the exact costs beforehand to stay under a hard budget. A clear strategy roadmap — I need to see exactly what we are building before work begins. A clear pathway to a financial return (ROI) — I need to know how this investment pays for itself. Proven track record — I need to see real results or testimonials from businesses like mine. Industry understanding — I need to work with someone who deeply gets my specific niche. Other

Something went wrong submitting your answers. Please try again.

You're helping build something bigger.

Thank you for taking the time to share your experience. Your feedback isn't disappearing into a spreadsheet — I'm personally reviewing every response to shape SOC's future services, resources, and partnerships. Whether we ever work together or not, I hope this is the start of a meaningful connection.

Schedule a complimentary Discovery Conversation?

A no‑pressure, 30‑minute conversation focused entirely on your business — no pitch.

Book My Free Conversation →

Be featured in our Local Business Spotlight?

Free promotion on our website — we're highlighting purpose‑driven organizations in our community.

You're all set.

Thank you, friend — this means a lot. Christina will follow up personally on anything you opted into above.

Hi, I'm Christina — I want to build something that actually serves you.

As a Token of Appreciation

Tell me about your business

Which best describes your organization?

A quick business snapshot

How does your business feel today?

What brings you the most new customers right now?

If you could get rid of ONE headache in the next 90 days…

Working with outside partners

When choosing outside help for your business, what matters most to you? Select your TOP THREE.

Which type of support matches your energy level and schedule right now?

Which of these sounds like you?

What would give you the ultimate confidence to invest financially in outside support?

You're helping build something bigger.

Tell us your story

You're all set.